I just published a book on Amazon with my co-author and business partner, Chad Riddersen, The book is titled, “Growth Hacking: Silicon Valley’s Best Kept Secret” and as the title suggests, it is about and teaches you growth hacking.
In case you’re not familiar with this terms, growth hacking is a highly resourceful and creative method of marketing that is singularly focused on high-leverage growth. It is a technique used by many Silicon Valley’s fast growing tech elites. Think of it like marketing but without the waste because well… companies, startup and traditional alike, Silicon Valley or no-Silicon Valley, really can’t afford any waste (time, money, effort, and other resources).
Growth hacking as a phrase was only introduced into our lexicon in 2010 and it’s still a rather nebulous concept. It’s a concept that badly needed development and a language through which we can all adhere to.
A language gives an idea power and vitality – it allows us to finally communicate with each other and which allows it to progress and spread. Without a proper language, the idea shrivels and dies. And this book finally grants growth hacking a proper language which we call the Automated Sales Process™ (ASP™) – depicted on the book cover itself.
Using the ASP™ as the foundational and official language for growth hacking, we are able to quickly communicate to you, the reader, the core concepts of growth hacking and teach you how to implement them into your business, project, thought process, and/or daily life.
Chad and I have spent countless hours growth hacking over the past many years. We have growth hacked our own business, projects, and lives. We have worked with celebrities, prominent Silicon Valley companies, “Shark Tank” companies, nascent startups, long-standing brick and mortar stores, and everything in between.
And we bear the many battle-scars as a result of our growth hacking. These scars serve to remind us of both the victories and the failures and empowered us to construct the ASP™ language and framework that we hope will serve you will as you embark on your own growth hacking journey.
If you’re looking to grow your business, get “unstuck” on a project, or want to hack your way of thinking/life, you might enjoy our book.
You can get a copy (print, Kindle, and Audible versions) on Amazon by clicking here. And after going through it, let us know your biggest takeaways by leaving a review on Amazon 🙂