This is pretty exciting and a long time in the making!
Back in 2015, I was contacted by Kaylie Milliken of Prost Productions about a documentary she was working on. The documentary was premised on the million dol… no, BILLION dollar question, “Does Yelp really help consumers find the best local businesses, or are they a multibillion dollar marketing racket?”
Kaylie was looking for someone who can help explain the Yelp’s paid advertising program from a marketing perspective with factual backing (and was introduced to me via a referral). I’ve had experience with Yelp, both as a business owner and also as consultants who have engaged with Yelp’s paid programming. My experience combined with my expertise in the online marketing / growth marketing space put me in a unique position to provide insights that can benefit business owners (and viewers of her documentary).
I agreed to the interview and go on film.
A few months later, she along with her team met me in person in beautiful Orange County, California filming our interview (we had two interview/filming sessions). This was four years ago.
Well, I am excited to inform you that after overcoming a lot of film-making hurdles (read about Kaylie’s journey on her blog) and with help from Virgil Films & Entertainment, Kaylie and her team successfully got the film released on Amazon Video, iTunes, and DVD and you can watch it here (or just Google for, “Billion Dollar Bully”).
I am honored to be a part of this documentary and happy to have been able to contributed to this project. I also have to say that I am impressed by Kaylie’s tenacity… not only did she take her idea to the finish line but she had to overcome a lot of challenges that would have doomed most other films-to-be.
P.S. The ending scene with the Yelp rep was pretty comical… 🙂