{"id":6479,"date":"2016-08-04T01:38:48","date_gmt":"2016-08-04T01:38:48","guid":{"rendered":"https:\/\/raymondfong.net\/?p=6479"},"modified":"2016-08-08T04:43:41","modified_gmt":"2016-08-08T04:43:41","slug":"you-dont-even-have-a-vitamin-you-have-an-enema","status":"publish","type":"post","link":"https:\/\/raymondfong.net\/you-dont-even-have-a-vitamin-you-have-an-enema\/","title":{"rendered":"“You Don’t Even Have a Vitamin, You Have an Enema!”"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]In the marketing world, you often hear of the concept, \u201cVitamin s. Painkiller.\u201d<\/p>\n

We use this concept to describe a product and whether it\u2019s one or the other. If it\u2019s a \u201cvitamin,\u201d then that product is merely a nice-to-have but not a must. It\u2019s like buying a convertible when you already have a nice coupe \u2013 you want the convertible only because it would be nice to drive around town with the top down when it\u2019s a nice day out.<\/p>\n

Compare this with a \u201cpainkiller.\u201d A painkiller is something that you absolutely need to have because the lack of it causes distress and inconvenience in your life.<\/p>\n

Let\u2019s look at the same example but now imagine\u2026 you just totaled your only car in an accident yesterday and now you\u2019re carless and have no way to get around. That convertible (or any car for that matter) is no longer a \u201cvitamin\u201d \u2013 it is now a painkiller because you need to get around.<\/p>\n

Painkillers are much easier to market and sell \u2013 it solves an immediate problem and fulfills a need right this moment. People will clamor for it and can\u2019t imagine their lives without it. Painkillers practically sell themselves.<\/p>\n

Vitamins on the other hand\u2026 they are a bit tougher. People\u2019s lives have been fine without them, and they don\u2019t see any immediate benefit in purchasing them. There\u2019s no built in sense of urgency and no immediate gratification to be had.<\/p>\n

Both vitamins and painkillers are marketable in the hands of a right marketer \u2013 but in this post\u2026 I am talking about the third distinction that few talks about.<\/p>\n

As a growth hacker who interact with business owners many of whom are startups at the very beginning of their launch, I\u2019ve had this third distinction rear its ugly head now and then. It\u2019s what I like to call an \u201cEnema.\u201d<\/p>\n

It\u2019s not a painkiller because there\u2019s no immediate desire for it, and unfortunately it\u2019s not even a vitamin because it has no discernible benefits. It\u2019s an idea that was born out of someone\u2019s imagination who didn\u2019t bother doing the diligence of checking if there\u2019s even a market for it \u2013 that people will actually want it and pay for it.<\/p>\n

The odds of finding product-market fit is less than finding a three eyed shark\u2026 in a dessert, alive\u2026<\/p>\n

So to you brave and ambitious entrepreneur \u2013 go forth and realize your dream! Seek your fortunes and make a difference in your (hopefully well-intended) product! But do not bank on any growth hacker or marketer to stake their reputation on your enema.[\/vc_column_text]

<\/div>[\/vc_column][\/vc_row]<\/p>\n
\n \t\t <\/div><\/div>","protected":false},"excerpt":{"rendered":"

As a growth hacker, I love helping other entrepreneurs bring their “painkillers” to market – I’ll even take on vitamins with the understanding that it’ll be a bit “tougher” to market a vitamin. But an enema? Thank you very much but no thanks!<\/p>\n","protected":false},"author":1,"featured_media":6480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[251],"tags":[],"yoast_head":"\n"You Don't Even Have a Vitamin, You Have an Enema!" - Deep Thoughts by Raymond Fong<\/title>\n<meta name=\"description\" content=\"Before you expect someone else to invest in your product\/company, make sure you have at least a vitamin (ideally a painkiller), and DEFINITELY not...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/raymondfong.net\/you-dont-even-have-a-vitamin-you-have-an-enema\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""You Don't Even Have a Vitamin, You Have an Enema!" - 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