Raymond Fong

Cover of Growth Hacking: Silicon Valley's Best Kept Secret

The book

Growth Hacking: Silicon Valley’s Best Kept Secret

By Raymond Fong and Chad Riddersen · Lioncrest, 2017

Growth hacking is a highly resourceful and creative method of marketing that is singularly focused on high-leverage growth. Think of it like marketing, but without the waste.

When we wrote the book, growth hacking was still a nebulous concept. Chad and I gave it a language: the ASP™ Sales Flywheel, the framework on the cover. It breaks growth into six stages:

  • Attraction
  • First Impression
  • Engage & Educate
  • Follow-Up
  • Sales Technology
  • Referrals & Retention

The book has sold more than 10,000 copies and has been translated for the Chinese market.

Get a copy on Amazon