*** UPDATE 3 ***
A documentary on Yelp called “Billion Dollar Bully” by Kaylie Milliken of Prost Films was just released (currently on Amazon Video, iTunes, and DVD). I was honored to be interviewed to provide my analysis and assessment of Yelp’s paid advertising program for business owners. I am sure you can guess my recommendation…
*** UPDATE 2 ***
It’s hilarious (and by hilarious I mean sad), to see that 7 of our legitimate reviews are hidden. Some of them were from the get-go but others just magically disappeared into the “not currently recommended” section despite having been allowed to show up on our profile for over a year… Since the last update when we had 3 hidden, we are up by four to now seven that are hidden. *tsk tsk*
And yet, the one bogus scathing review from a “Mindy” whom we never spoke with remains…
P.S. We did not sign up for their Yelp paid advertising non-sense (see previous update below). Hmm, interesting eh?
*** UPDATE ***
So my Growth Hacking agency currently have an unpaid Yelp listing so we can help control the online information about us – we’ve had it for some time and recently, an Yelp representative reached out to us via email.
As you can see… it reeked of carrot-dangling vague generalities salesmanship. For example, “$1200 of Extra Free Yelp Ads” which is meaningless because we have no idea what that $1200 actually does and what those Ads are (reading the Main Post below you can see how misleading this is).
And before that he weakly attempted to build rapport by saying that he “previously gone to school and lived in Los Angeles” and as such… knows the “business climate like the back of [his] hand.”
I personally have no idea how going to school and LIVING in Los Angeles would have any bearing on how well you know the business climate. I mean, by that logic, any elementary schooler in the L.A. area would also know the business climate!
And he ended his email with the “assume the sale” tactic by giving me an option between tomorrow or Wednesday (taking away the option to say “NO”).
My response was terse.
“Hi, What is this about? We already have a Yelp listing.“
And you can see below in his response… he just intensified his salesmanship.
He again blew a lot of smoke about a bunch of nothing… “lot of opportunity,” “promotion of $1200 of Extra Free Yelp Ads” (which still explains nothing), “gain exposure,” etc.
Blah blah blah.
And he tried the same “assume the sale” close at the end to get me locked down for a call.
I think he was hoping I’d get swayed by the $1200… little did he know that I knew exactly how absolutely meaningless that $1200 meant in this context.
So I told him straight up,
“Go ahead and send me some info so I can decide if it’s something worth us hopping on a call, I’d hate to waste your time or mine.“
And several days later, he came back like a dog on a bone…
So the dance continued.
I mirrored his email style and shot back the following response (see if you can pick up the similarities between our two emails)…
And this is about the time he called quits because a few days later, he responds with “I will no longer be your point of contact over here at Yelp. You will receive a new rep soon. In the meantime, you can call 877-767-9357 if you have questions. Have a great night.”
In the same email, he sends over some nonsense generic Yelp Ads Video and Yelp Advertising information which are nonsense fluff not geared lacking transparency – I want to know the CPC, where my ads will show, how much (quality) impression I can expect, who will be viewing my ads, demographics, etc. But nope… none of that. And unfortunately, this sales rep wasn’t able to help.
With that said… it’s been almost a month and no one else at Yelp has contacted us so maybe they gave up? *shrugs*
All I wanted was to get something in writing so I can hold them accountable but they shied away from accountability.
On a separate note… we had three 5-star reviews removed from our listing.
Now… I can understand Yelp removing the top two reviews – they are from no-face reviewers whose sole review are the ones left for us. But removing Bree G. (3rd review) when there’s a legitimate image, location, 114 friends, AND 6 reviews?? That made no sense.
And of course trust Yelp to leave a 1-star review on our listing by a angry resentful person who was NEVER a customer and even resorted to name calling in his review.
*sigh*
Way to go Yelp.
*** MAIN POST ***
Maybe you know and maybe you don’t… but Yelp (a local search and reviews online service) offers paid advertising for businesses called the “Yelp Sponsorship Program“.
To sum it up, according to the page advertising this opportunity, this Yelp Sponsorship program allows you to:
- Put up a slideshow of the images of your business.
- Highlight a user’s review that you like the most (as the business owner)
- Promote your business as a sponsored search result and on your competitors’ business pages. Target potential clients while they are making decisions about where to spend their money on a business like yours
It sounds all fancy spansy right? Sounds like you get even MORE control over your business listing which will help “put your best foot forward” and sneak attack your competitors, stealing all their would be clients.
But Stop the Music, Do These Yelp Advertising Features Actually Accomplish Anything? Or are They Just Fluff Designed to Lure You in so They can Zap You?
Suck Them in & Then ZAP Them!
Before we proceed, I’d like to first state that my experience and knowledge of this Yelp Sponsorship program comes from dealing with them on behalf of one of my clients. This client signed up with Yelp (despite my warnings – apparently Yelp’s salesman are SMOOOTH) and I got to learn all about this program.
Having said that, that’s only ONE experience which doesn’t make me an expert but it certainly makes me more knowledgeable of this Yelp marketing program than those who’s never experienced it.
Furthermore, in case you are not familiar with how Yelp works, anybody can post a business on Yelp, as long as it falls under one of their categories and is a “fit” per their policies. And the rightful owner can claim that Yelp page by jumping through some hoops and voila, you have a FREE listing about your business.
And for comparison’s sake, here’s an example of a PAID Yelp review page:
With that said… let’s examine feature #1.
The “Slide-Show”
Now, granted the larger images and the “slideshow” adds a bit more snazziness to the page but honestly, how big of a difference does it really make? If you wanted to see pictures, wouldn’t you be inclined to go visit the business’ actual website?
I’d love to see some split test on this…
Favorite Review
As far as feature #2, I suppose this is a good thing, like Yelp for Business Owners says, “put your best foot forward”. But then they go and shoot themselves in the foot by posting the “Rating Distribution” graph next to it. This graph, as you can see, shows all the reviews, INCLUDING the negative ones.
As humans, we are so inclined to ask “what’s wrong” that I reckon most wouldn’t take the “favorite reviews” at face value; they’d go and seek the worst reviews to find out why those folks gave bad reviews.
Yelp’s Business Owner’s Sponsorship Program feature #3 is my favorite.
Yelp Advertising… on Others’ Pages
So the idea here is similar to Google AdWords, when someone searches for a term related to your business, your listing shows up (as, “Sponsored Result”) with the hopes that your business gets clicked on.
Here’s the caveat though, Yelp is charging you per impression basis instead of per click basis. What this means is that whenever your listing shows up in this manner, it counts against your total allotted amount that you paid of (so you are paying “cost per impression”). If it were click based (cost per click) you would get charged ONLY if your ad gets clicked.
This brings into a few questions, the least of which are:
- So how much is it per impression?
- How many impressions can you expect to get (this is of course dependent on the search volume) – bear in mind that this is a LOCAL search and review online system. Which means that you are really throttling the number of impressions your ads will show up because the number of LOCAL folks doing searches related to you business within your area is a tiny tiny fraction of the searches done nationally combined.
- Are you able to test different the keywords with which your listing shows up (which is costing you money)?
- Are you able to TRACK the results you are getting on fine details? I.e. what keywords are converting, when is the best time to show your Yelp sponsored listing, etc. Basically, questions that any savvy AdWords expert would ask.
- How much control do you have over this campaign? After all, you ARE paying for it.
Before I Go On, Let’s Talk About Leakage
What is “leakage“? Well, in digital marketing term, it means actions taken by your website visitor that doesn’t contribute to your ultimate goal (such as capturing the lead, making the sale, etc.) This often includes having active links which serve as distractions that take the visitor ELSEWHERE.
Now… take a good look at just about any Yelp review page, do you see leakage? Do you see links everywhere? But more importantly (and relevantly from a marketing perspective), do you see the box that says, “People Who Viewed This Also Viewed…”? Do you see how these links tend to be links to direct competition to the business review page you are viewing?
Yelp.com Pay Per Impression is a Friggin’ Joke (& Rip Off You Can Argue)
Okay, so going back to the sample list of questions listed earlier on. Let’s dig deeper and find out exactly what sort of program Yelp is running (and charging you for).
First of all, here’s the cost for Yelp’s advertising program:
$300/mo – promotes you to 1,500 people in your area looking for a business like yours.
$500/mo – promotes you to 4,000 people in your area looking for a business like yours.
$1000/mo – promotes you to 10,000 people in your area looking for a business like yours.
So you are looking at $100 CPM (cost per thousand impressions) to $200 CPM to advertise on their network. In the AdWords world, this is ridiculously high for paying CPM unless you are in some highly competitive and profitable business like real estate and 401k portfolios (oh wait… given the crash of the economy, DOH!). Even then you are pushing it a bit. Folks who are paying high CPM on the pay per click networks have thoroughly tested their campaigns, have tracked EVERY single detail, and have all the control in the world.
But on Yelp? Hellllll no! You don’t know what your “campaign” looks like let alone have any control over it. You are like a blind mouse and they are the big bad kitty toying with you. And yet, they are still charging you an arm and a leg. And one quick look around Yelp will tell you that most businesses are NOT high-price markets, they are mostly smaller markets like restaurants.
This brings me to my second point of frustration when dealing with these Yelp folks, where’s the proof of these impressions people paid for??? Where are my listings showing up? And what’s the conversion rate?? Again, they tell you nothing and keep you blind.
YUCK.
Sales Team Who Doesn’t Know Jack and Preys on Toy Mice
Okay, so I had the opportunity to speak to a Yelp representative on the phone on my client’s behalf. Armed with my knowledge of AdWords, marketing, the works… I came prepared. Sadly for the person on the other line, that’s more than I can say for her.
I asked about all the things I mentioned before (about click through rates versus impressions, how I can track my campaign, how much control I have, etc.) and she was STUMPED. She couldn’t understand why we would care about such matters. As a matter of fact, I’d venture so far as to say she didn’t know JACK about marketing, and yet, she’s representing a team that’s suppose to help us market.
But what REALLY got to me was when I asked her about a 24 hour backout clause, which means that within 24 hours of the start of the campaign, if I am not satisfied with the results I am seeing, I can cancel. Nope she said… and the reason is because it takes time for the program to ramp up for me to really start seeing results.
EHHH? It’s the internet we are talking about here right? I can track clicks fairly easily right? Hmmm… okay.
So then I went on and asked what is the minimum sign up period, to which she replied, “6 months”.
OMGWTFBBQ, 6 month minimum at $325 a month where you have NO IDEA what’s going on? Thanks but no thanks.
The Proof is in the Pudding – Proof that Yelp Sucked
Against my better judgment, my client went for it anyway, and looking at the chain of emails he received from Yelp along with how their program is setup, I can sympathize why.
See, Yelp is banking on folks NOT knowing the difference between “impressions” and “clicks”. They are banking on the fact that businesses will confuse “impressions” with “visitors” – as in, “For $300 a month I can get 1,500 NEW customers every month? SWEET, sign me up!” They are banking on folks not knowing how to track their progress and not caring to either. They are banking on being able to just sweet talk their would be victim on the phone and dazzle them with fluff.
And worse yet, without the clients being able to track the campaign, Yelp is able to get folks to resign, again and again, by giving out meaningless stats.
To give you a perspective of just how much SUCKINESS is in this program, with the aid of Google Analytics and my idea of adding a page that leads people to a printable in-store coupon, we were able to see how the program performed. Here are the stats, in 2 months time, Yelp drove 64 unique visitors to this special landing page (which again helps us track the comers from our Yelp advertising campaign) and of those 64 visitors, we got 9 customers that we can tell.
This meant 32/1,500 = 2% conversion from visitor to Yelp to the website and 0.3% from impression to actual customer. Put it another way, my client paid $72.22 for each of those clients – clients who are just diners to his restaurant.
NOTE: We are not even sure if these visits and visitors are a direct result of my client PAYING for this Yelp advertising program, read below to see what I mean.
Ouch.
Look, You Don’t Need to Pay for Yelp, Nor Do You Want To
Don’t get me wrong, Yelp.com is awesome, I use it all the time to get the low down on new restaurants, find a plumber, etc. But you don’t need to pay to use it! Business owners can get free Yelp review pages and those rank (from a search engine optimization perspective) just as well as the paid for pages.
This means you’ll get traffic regardless!
Hope this was enlightening for you. Like I said earlier on, I’ve had only one experience with Yelp and boy was it a horrible one. I’d love to hear some success stories and some proof that it worked.
Until then, don’t pay Yelp a dime to join in on their “Yelp for Business Owners” program, especially if you are a restaurant owner.
Raymond Fong
If you are looking for real trackable result, I’d like to recommend you take a look at our gowth hacking agency. We help businesses (both startups and traditional businesses) gain more exposure, get more leads, obtain more customers, and ultimately add to their bottom line leveraging the internet.
P.S. You might be interested in this post I wrote as well, “Yelp Strikes Again…“
P.P.S. You might enjoy my book on growth hacking, “Growth Hacking: Silicon Valley’s Best Kept Secret”, because it’ll help you grow your business.
The same here. It came to $20 a click on top of their base fee. Absolutely ridiculous on any level. Was talked into believing Yelp could fit any vertical. It cant, its designed for restaurants and they are probably getting ripped off too. Yelp has the wrong model here and they are bringing themselves down. horrible service.
I own a business in the field of early childhood education (babysitting service-nanny placement-education consulting and mentoring agency) and I signed up for a Yelp page. This bubble person (Yelp rep with a bubbly personality) contacted me and I was curious about Yelp, so I engaged in conversation with her.
In addition to owning a business, I also work a full time job-in the field of early childhood education, so I don’t make a lot of money. I’ve been open for a year, haven’t grown the way I would’ve liked to (then again, I work full time, so that was part of the problem). I am paying for advertising costs out of my own pocket/paycheck in addition to car payment, bills, etc.
But Yelp talked me into the lowest “deal”, which is $275 per month. And to get me to sign up, they provided me with a Nielsen study that claimed ” ‘98% of Yelp users make a decision to purchase a product or service after viewing the company’s page’ “….” ‘85% of those purchases are made within a week of viewing the page’ “….
After signing up, (one week) I realized I couldn’t afford Yelp, and I let the rep know that. Her response was trying to help me afford it.
????
I had clicks on my website, but nobody calling me to ask for occasional babysitters or nannies. I then told the Yelp rep I was done, after finding out that I paid them $155 without any clients. Zero. Zip. But Yelp claimed that ” ‘85% of people would purchase’ “.
Plenty of people clicked the page and site. But not one single meeting between myself and families occurred, even though Yelp claimed it would happen.
Then I get another phone call from someone who told me my company page wasn’t appealing enough, my website wasn’t appealing, while trying to sell me on the idea that I needed a larger budget. I also mentioned I couldn’t afford the $275, and I was asked why I signed up if I knew I couldn’t afford it?
Does that really matter? I made a mistake with my budget, and honestly believed I could afford it. But after carefully thinking about the cost, combined with my bills, I realized that I couldn’t afford the service.
I filed a dispute with my bank over the cost of $155, told the bank how I felt, and I’m in the process of disputing the transaction. Following this, I got another email from Yelp, and I responded back with the fact that I will not be continuing and I will not be paying early term fees, as Yelp did not live up to my expectations. I heard nothing back from them.
In short, I feel that Yelp doesn’t help anyone but themselves. I believe that the sales reps are paid on commission, and the more you purchase, the more commission they get. I was told that Yelp is far from budget friendly, and I am exploring other resources for advertising.
I had a very similar experience and am looking to warn others to stay away from Yelp Advertising. I filed a complaint with the BBB, also disputed with my credit card company but would welcome any advice how to get the word out to so many unsuspecting victims.
All i can say is WOW. Wish i had read this sooner. Now i understand about clicks vs. impressions. Yelp really got me and sucked me in for a whole year. They’re constantly calling about setting up video shoots (which i didn’t want) and let’s make your site better…I want to bury my head in the sand for the year until they go away.
Sorry to hear that. Hopefully now you can leverage your understanding of impressions vs clicks and get more insights into how your Yelp ads have been (or not) performing.
I actually pay for Yelp advertising and I do very well with the advertising however, after advertising with them for almost two years we have 85 five star reviews and one 3 star. I feel that my reviews should stand on their own and I should now be able to stop paying for this advertising but really… We’re afraid. We feel that we will be “punished ” once we stop paying them so yea.. I was Feeling slightly extorted before reading this. And after reading these comments and the blog post, feeling like I will be penalized.
This sucks. 🙁
I wish I would have read this article sooner. I got suckered in by Yelp. Its definitely a scam as far I can tell (
Sorry to hear that. What’s been your experience so far?
Hello,
I have had these people call non-stop. I finally let them have it. I have a zero star rating with 9, 5 star reviews on one of our branches pages. I told the guy I would only do it if they can help bring my good ratings into the light. Did advertising with them help surface good reviews at all?
I don’t have empirical data that it does but you can find folks say that’s what happened to them… And this is the crux of the problem – business owners feel like they are being extorted by Yelp. “Your 5 start reviews will NOT show until you pay us to ‘advertise’ with us.” This is the whole scandal that’s going on.
I also spoke to a yelp agent today who seemed agressive and determined to get me to sign over the phone. I told her we dont do things that way. The scary thingsis so showed us our page and we too had 64 unique visitors and 9 customers that we can tell??? That is crazy weird.
IN Canada they made CBC -Canada news for bullying and misleading business practices see link http://www.cbc.ca/news/business/yelp-accused-of-bullying-businesses-into-paying-for-better-reviews-1.2899308
I was seriously considering signing up until more clear googling discovered even until 2016 so much destructive media psots, news feed as well.
I wish I found this in my research on Yelp advertising before I signed but I did not and am unfortunately paying for it! I had a gut feeling after I signed the contract I had made a mistake so I emailed them the next day and said I am not going forward for 1,2,3 reasons and cancelled everything. They kept calling me back day after day with different assiciates and wanting to explain the program, saying I did not understand and they want to help. This was all to keep me on the hook, obligated to pay because we were talking and they had not yet taken my ad down. They still debited my account 25 days after I cancelled and charged me for a video I never made. First they sold me on $2/click, as I was viewing the trafic I called and asked why is my account saying I am up to $100 plus when I have only had 15 clicks, it ahould be $30. They said Im paing $9/click because there is no competition in my area! So basically I am paying 450% more because there are no other business to compete with on advertising. So no matter how many clicks you get you pay the full amount in the end. It will never be less than the bracket in which you signed up under. I do not recommend the advertising program with Yelp. Use only the free options. And they have my bank details? how do you stop big business from ripping you off?
I am a small business owner and feel I am being bullied by Yelp. I did sign up for one of their ad programs where they offer customers a deal ($10 for $20 of merchandise) to be redeemed at my store. This is the only ad I wanted and did not want any ongoing “pay per click” advertising. They are now having a collection agency contact me saying I owe them money for self service pay per click ads. When I called them, I was hung up on once and basically told that I signed up for it so I needed to pay for it. I asked them to email me the document showing I agreed to it and they will only send a generic copy of basic terms and agreements. Stay away from Yelp ads.
This happened to me too!! I tried to set up deal and now they are charging me almost $800 when i have seen ZERO results and NEVER signed up for their regular click or impression ads. Can we solve this together? looking for others with similar experiences
I am a small business and I am extremely not satisfied with Yelp ads. This is my third month with Yelp and yet I don’t really understand how the ad works. All I am getting from Yelp are sales calls from untrustworthy marketing companies that “wanna promote my business”, all those companies has very bad reviews as well. I wish I read this before I signed up with Yelp ad.
I wish I would have read this article sooner. I got suckered in by Yelp. Its definitely a scam as far I can tell. Whoops.
I am a small salon and my experience with yelp was very much the same as everyone has explained. I had the feeling that the clicks created were done by the sales people that ran up clicks so that it could warrant a higher price for the yelp add. Also, how I got reeled in, was that they mentioned that s.o. had posted a very favorable review on my supposed “free yelp”, which I didn’t know I had. It was a 5 star review and looked like it could have been one of my walk-ins. However when I had mentioned that I didn’t really belief in advertising a false claim, they put this review into hiding and I was never able to take it out of that mode. In fact people couldn’t give positive or negative reviews. I was under the impression that the monthly up to 275 clicks would cost me $60 which was the sales persons pitch. When I got my first bill it was over $ 300. My calls did not increase by much, if at all, and they promoted things I didn’t even offer. When asking to change my menu, they offered up some singles platform which cost another $100 every time you wanted to change a menu item. This platform is an independent company who make the changes for extra money, you shouldn’t have to spend, since it was supposed to be all included in the yelp advertisement.
When I complained about not getting phone calls regarding the yelp add, they accused me that I needed to post different pictures not ones to show my establishment, but before and after pictures of clients, which is not what I wanted to do. Putting pictures of clients online is not what my clientele wants and I can’t belief that that is the only factor of not getting the client to come to my establishment. I think that there are people who create the clicks that are either the sales staff, or friends. I also couldn’t ever see where the person lived who viewed my add, or where the clicks got created. I was wondering if there could be a collective law suit made by all of those who were cheated by yelp. I am personally not affluent enough to go against a large corporation, but if enough people signed up, I would join their cause. Thank you for listening.
Yeah folks law suits have been filed but thus far, Yelp has “dodged the bullets” – http://www.wired.com/2015/11/people-keep-suing-yelp-over-its-reviews-and-keep-losing/
Also, a documentary (which I am a part of), https://www.kickstarter.com/projects/1299637435/billion-dollar-bully, should be coming out soon which will get Yelp’s “questionable activities” more public attention.
Hi Raymond,
I am trying to figure out if “the best of yelp” are paid advertisers. One of my local competitors keeps showing up on my page as the best of yelp even though they only have 2 reviews on their business.
Yelp has been a bit a nightmare recently. I had to fight with them to get my picture approved so I could respond to a negative review. They delayed me days, and only approved it after I accused them of suppressing my free speech and my right to respond.
I’m looking forward to watching your documentary.
Any light you could shed would be awesome!
Dainah, it doesn’t look like they are “paid advertisers.” Have a look: http://www.yelp-support.com/article/Why-are-there-other-businesses-and-competitors-shown-on-my-business-page
I too am dissatisfied with Yelp Advertising. I am a small business with no budget for advertising. I resisted the sales calls for a year or more. When finally, I wanted to give something new a try, I guess the Universe wanted me to learn a new lesson the hard way. Luckily my lesson only lasts 3 months and not the whole 12 months the rep wanted me to sign up for. Here are a couple of things to watch out for.
1) the rep will start with the most expensive package, including the “professional” slide show photos of your business. Does the word professional sound expensive?
well, it is. You can opt out of this part of the advertising deal but you will still pay through the nose.
2) I like to look up reviews as much as anybody but conveniently Yelp doesnt have a Yelp page. Search independently though, there are more and more comments
about this issue with Yelp.
3) know the difference between “impressions” and “clicks”. Yelp is banking on you not knowing how to track their progress and not caring to either. This sounds like
false advertising to me. Any lawyers reading this out there that care to take this program on????
4) the Yelp team has a scripted answer for everything. What? your not getting any calls? You must add or change your photos, gussy up your specialties or change
your category. I have done these edits a few times with no customer results. THe Yelp team counts on this, it keeps you busy working on that stuff and not on the
phone with them. But how many times can I change that stuff?
5) you will get a list of clicks to your website ( i only had 6 yep 6 to my ad in the month of June but somehow my budget was all used up)this list is deceiving as clicks
(what Yelp calls them), are not what you are paying for; see above #3)
6) even though Yelp has you believe that you have a budget and if not enough clicks you wont use it up…thats not true.Yelp will get all of your budget money.
7) the cost per click (ie impression) goes up Yelp says, according to competition. my clicks when up from $2 to what ever 6 clicks per month makes it to be to use all
the budget. There is no cap of what that could be. They of course, dont explain this to you.
Most people that are reaching out to this type of advertising have no clue of what to look for in a campaign, what questions to ask etc.
I didnt find this to be, in any way, a rewarding or positive experience. Your money would be better spent elsewhere. Just read all of the comments on the internet.
I hope this helps others. Another quick note. I wanted to make sure my space rent was paid before Yelp ad. I received an email that my card declined with YElp (no surprise since they took all of my money on the last two months)the email says the campaign will be stopped until paid (great ) and the rep said there are no penalties for paying late. So luckily, I can recover from this and still pay my rent.
You’re not alone and you’re spot on about Yelp banking on business owners not knowing the right questions to ask and taking advantage of business owners who lack knowledge about marketing. Thanks for sharing!
I have had a terrible time with Yelp Advertising. I have gotten not results in 8 months of advertising. I am paying too high a price for the advertising as well. On top of that there is a cancellation fee if your end your contract early and they have the ability to charge your account whenever they want. Terrible customer service. No one seems to have the correct information.
Do yourself a favor and spend your advertising dollars elsewhere. I hope this helps someone not make the same mistake I did.
I’m a so. California photographer, I have a free listing with Yelp with a couple of good reviews in it and it’s all cool.
On the not so cool side of things are the Yelp telemarketers, they’re very aggressive- They call me non-stop from different states. Their MO reminds me of those google scams so common this day.
After reading your article, I’m very grateful for the info. I’ll steer off of Yelp paid ads for now.
Thanks 🙂